Jersey
Marketing a Business in Jersey
Recent forum posts
-
Academic Writing Services
Quality Dissertation is well known for delivering high quality assignment writing help, dissertation writing help, coursework writing help and essay writing help to UK university and college students. Our academic assistance service comes at a very affordable price. With a team of writers, specialised in different subject areas, we are able to assist all students for different field of studies.
Total Posts: 20 Last post by workingment
-
Starting a new business in India
I run a UK business and my fellow Director is an Indian National (I am a British citizen).We now want to launch our company in India and I am struggling to make any progress with the Indian High Commission. Can anyone help me with the process. I have twice visited the commission in London and wasted hours of time due to their complete lack of organisation.I will appreciate any help to make
Total Posts: 12 Last post by leahhart65
Marketing a Business in Jersey
The international transition of a business when preparing to expand is more than just costs and procedures. It's more cultural acclimatisation than calculatory acumen. It's making sure your product or service fits the inclinations and idiosyncrasies of a nation; finding a way to culturalise your business in order to reap the same results your business has achieved domestically. This is accomplished through one simple step: effective marketing.
Marketing your business on indigenous soil is an art-form in itself; attempting to do it overseas is nigh-on miraculous. Countries may be becoming more heterogeneous, but the foundations of a culture rarely budge for anything: their sensitivities, traditions, humour, discourses, protocols are essentially unchanging and stubbornly unaccommodating. Therefore, the identity of your product or service needs to seamlessly fashion itself upon a nation, not the other way around, shoehorned in, hoping for the best.
Advertising and Sales promotions in Jersey
If you are expanding your business in Jersey, the advertising avenues are similar to those in the UK. Jersey is connected to the UK television and radio network but has its own ITV franchise called Channel Television. On the internet, Jersey has its own country-code top-level-domain, which is .je, instead of .co.uk. Jerseys only newspaper is The Jersey Evening Post and the Channel Islands have their own radio station, Island FM
Cultural Sensitivity
Cultural sensitivity and understanding of protocol is paramount to effective marketing. The intricacies of a nation its beliefs, even its superstitions can make or break your business. Know the market; immerse yourself in it. Never assume your marketing strategy will be transplantable to a foreign country. There is only a slim chance language will translate well. Anglophonic countries may be susceptible, but if your product or service plays on a quintessentially British characteristic or joke the chances are, it will not be well received.
As for other countries, don't bank on using the same strap-lines or gimmicks. Unless they are perfectly transitional, your product or service could suffer especially if it relies on humour.
Unless you are certain your product or service can sell itself on indigenous merits, it is probably wise to revise its selling-points for a foreign market. As always, however, only your own fastidious research can conclude this.
Click here to Ask an Expert about Marketing a Business in Jersey