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Franchising In Bahrain

Franchising is the licensing out of a business name, product, technique, philosophy, trademark, etc, for a percentage of the income. Instead of setting up new outlets as part of your expansion, you license your existing business blueprint out to franchisees who then set up and manage it for you.

The benefits of franchising your business in Bahrain include: more freedom, as the franchisee takes on major responsibilities; minimal expense; lower cost and higher profits; potential for fast growth; brand building.

Disadvantages of franchising a business in Bahrain: although few, rely predominantly on your franchisees. They include: poor quality franchisees; franchisees not declaring all income; poor performance.

In Bahrain, firms are eager to establish new market opportunities and are open to foreign franchise ideas. There is a high demand for US restaurant franchises in the country, with McDonalds, Burger King, Dominos Pizza and KFC all offering routes to the market.

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