NewsCase StudiesEvents

Marketing a Business in Slovakia


Marketing a Business in Slovakia

Recent forum posts


  1. Which free zone in the UAE is the most cost-effective

    When it comes to starting a business in the UAE, both the free zones and the mainland offer a fantastic environment with plenty of prospects for new businesses. If a person wanted to create a business linked to general trading in a free zone area, the best free zone in terms of cost would be Um Al-Quwain.Sharjah Media City (Shams) is also a leading media and digital hub with cutting-edge facil

    Total Posts: 1 Last post by tvgconsultancy1

  2. Do You Need A Financial Help

    Do you need Finance? Are you looking for Finance? Are you looking for finance to enlarge your business? We help individuals and companies to obtain finance for business expanding and to setup a new business ranging any amount. Get finance at affordable interest rate of 3%, Do you need this finance for business and to clear your bills? Then send us an email now for more information contact us Than

    Total Posts: 1 Last post by serviceoffer


The international transition of a business is more than just costs and procedures. It's more cultural acclimatisation than calculatory acumen. It's making sure your product or service fits the inclinations and idiosyncrasies of a nation; finding a way to culturalise your business in order to reap the same results your business has achieved domestically. This is accomplished through one simple step: effective marketing.

Marketing your business on indigenous soil is an art-form in itself; attempting to do it overseas is nigh-on miraculous. Countries may be becoming more heterogeneous, but the foundations of a culture rarely budge for anything: their sensitivities, traditions, humour, discourses, protocols are essentially unchanging and stubbornly unaccommodating. Therefore, the identity of your product or service needs to seamlessly fashion itself upon a nation, not the other way around, shoehorned in, hoping for the best.

Advertising and Sales promotions in Slovakia

When marketing a business in Slovakia you may wish to advertise your product/service. Advertising in Slovakia is becoming a common means of promoting goods and services. Most of the western agencies are represented in Bratislava or you may wish to service the market from neighbouring countries.

When marketing or starting up a business in Slovakia you may wish to consult with an advertising agent to help you find the potential routes for your product/service.

English is the international language of business and it is acceptable to write literature in English. However for smaller businesses and out of courtesy you may wish to also translate into Slovak.

Cultural Sensitivity

Cultural sensitivity and understanding of protocol is paramount to effective marketing. The intricacies of a nation its beliefs, even its superstitions can make or break your business. Know the market; immerse yourself in it. Never assume your marketing strategy will be transplantable to a foreign country. There is only a slim chance language will translate well. Anglophonic countries may be susceptible, but if your product or service plays on a quintessentially British characteristic or joke the chances are, it will not be well received.

As for other countries, don't bank on using the same strap-lines or gimmicks. Unless they are perfectly transitional, your product or service could suffer especially if it relies on humour.

Unless you are certain your product or service can sell itself on indigenous merits, it is probably wise to revise its selling-points for a foreign market. As always, however, only your own fastidious research can conclude this.

Cultural training when going to another country is important. What is acceptable to some people is not to others.

In Slovakia you may greet someone warmly with a hand shake, smile and eye contact. Use their title and surname until invited to do otherwise. Socially, you may wish to remember a few key points about cultural training:

  • Slovaks generally entertain in pubs and wine bars. The home is normally for family gatherings.
  • If you are invited to their house arrive on time.
  • Remove shoes at the door
  • Give a gift

If giving flowers avoid even numbers and 13.  Avoid giving chrysanthemums or calla lilies and do not wrap flowers in purple ribbon, as these are traditions reserved for funerals. 

Dress well. This will show your host respect

  • Do not discuss business unless your host does first.
  • Remember your table manners and leave a napkin beside the plate rather than on your lap.
  • Refuse second helpings until your host insists.

Some of the most important things in cultural training is being polite, well mannered and respectful of those who are in your company.

Click here to Ask an Expert about Marketing a Business in Slovakia

Organisations that can assist with Marketing a Business

    You are not logged in!

    Please login or register to ask our experts a question.

    Login now or register.