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Marketing a Business in Norway

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Marketing a Business in Norway

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    HelloWe offer all kinds of loan at 3.5% interest rate; Business/Marketing loan, Project loan, Personal loan, Housing loan, Real Estate loan, etc. We borrow loan amount of 20,000.00, 100,000.00, 500,000.00, 100,000.000.00 Minimum and up to a maximum amount of 150,000.000.00Our loan duration is usually a minimum of 4 year and maximum of 25 years to all categories of individuals, corpora

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  2. Discovery Investment Loans

    HelloWe offer all kinds of loan at 3.5% interest rate; Business/Marketing loan, Project loan, Personal loan, Housing loan, Real Estate loan, etc. We borrow loan amount of 20,000.00, 100,000.00, 500,000.00, 100,000.000.00 Minimum and up to a maximum amount of 150,000.000.00Our loan duration is usually a minimum of 4 year and maximum of 25 years to all categories of individuals, corpora

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Marketing a Business in Norway

Setting up a business in Norway is more than just costs and procedures. It's more cultural acclimatisation than calculatory acumen. It's making sure your product or service fits the inclinations and idiosyncrasies of a nation; finding a way to culturalise your business in order to reap the same results your business has achieved domestically. This is accomplished through one simple step: effective marketing in Norway.

Marketing your business on indigenous soil is an art-form in itself; attempting to do it in Norway is nigh-on miraculous. Countries may be becoming more heterogeneous, but the foundations of a culture rarely budge for anything: their sensitivities, traditions, humour, discourses, protocols are essentially unchanging and stubbornly unaccommodating. Therefore, the identity of your product or service needs to seamlessly fashion itself upon a nation, not the other way around, shoehorned in, hoping for the best.

Advertising and Sales promotions in Norway

When starting up a business in Norway it may be advertised to seek the advice of an advertising agent. They can offer help on the best route of advertising and marketing for your Norwegian business.

Norway has all major types of advertising media available. Excluding the state owned Norwegian Broadcasting Corporation's (NRK) TV and radio stations advertising on television and radio is fully developed. Press advertising is of a high standard and the most sophisticated methods are used.

A high level of newspaper readership exists. Norwegian's read local papers more often than the nationals, although the two largest tabloids are bought country-wide

As English is the international language of business it is acceptable to use English in correspondence and literature. English is spoken and read throughout Norway.

Cultural Sensitivity

Cultural sensitivity and understanding of protocol is paramount to effective marketing. The intricacies of a nation its beliefs, even its superstitions can make or break your business. Know the market; immerse yourself in it. Never assume your marketing strategy will be transplantable to a foreign country. There is only a slim chance language will translate well. Anglophonic countries may be susceptible, but if your product or service plays on a quintessentially British characteristic or joke the chances are, it will not be well received.

As for other countries, don't bank on using the same strap-lines or gimmicks. Unless they are perfectly transitional, your product or service could suffer especially if it relies on humour.

Unless you are certain your product or service can sell itself on indigenous merits, it is probably wise to revise its selling-points for a foreign market. As always, however, only your own fastidious research can conclude this.

In Norway the heart of the culture is the family and woman, especially are highly respected. In business woman are paid the same as men and get up to 1 year on maternity leave with 80% pay. Norwegians view themselves as egalitarian people whose culture is based on democratic principles of respect and interdependence.

Jante Law conveys an important part of Norwegian culture. Humility is the key word. They not do criticize others and try to see people on equal footings. They will not fluent their wealth or financial achievements. Those who do are looked upon with disapproval and suspicion.

The tenets of Jante Law are:

  • You shall not think you are special.
  • You shall not believe you are smarter than others.
  • You shall not believe you are wiser than others.
  • You shall not behave as if you are better than others.
  • You shall not believe that you know more than others.
  • You shall not believe that you can fix things better than others.
  • You shall not laugh at others.
  • You shall not believe that others care about you.
  • You shall not believe that you can teach others anything.

Norwegians can be informal and may introduce themselves by their first name. If they do not, use their title and surname until invited to do otherwise.

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