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Buy A Franchise in India
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Challenges of Going Global
The BBC today is running with a story on the challenges of Going Global - http://www.bbc.com/news/business-33224596 - which is says are primarily down to a failure to understand that brand doesn't necessarily carry overseas. I would tend to agree. However also believe that companies regularly make the jump from initial research to genuine overseas incorporation without having done the correct rese
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Franchising in India
Franchising is the licensing out of a business name, product, technique, philosophy, trademark, etc, for a percentage of the income. Instead of setting up new outlets as part of your expansion, you license your existing business blueprint out to franchisees who then set up and manage it for you.
The benefits of expanding a business in India in the franchising formula include: more freedom, as the franchisee takes on major responsibilities; minimal expense; lower cost and higher profits; potential for fast growth; brand building.
Disadvantages of franchising a business in India: although few, rely predominantly on your franchisees. They include: poor quality franchisees; franchisees not declaring all income; poor performance.
The franchise business industry in India is set to grow in the coming years. The potential of this formula in setting up a business in India is good, and analyst forecast a grow to a large extent in next five years. There are approximately 50,000 franchises in the Indian market, which create an employment for at least 500,000 people. The franchise business has been very good mainly in food and beverage and education sectors