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Franchising In Egypt

Franchising is the licensing out of a business name, product, technique, philosophy, trademark, etc, for a percentage of the income. Instead of setting up new outlets as part of your expansion, you license your existing business blueprint out to franchisees who then set up and manage it for you.

The benefits of franchising your business in Egypt include: more freedom, as the franchisee takes on major responsibilities; minimal expense; lower cost and higher profits; potential for fast growth; brand building.

Disadvantages of franchising a business in Egypt: although few, rely predominantly on your franchisees. They include: poor quality franchisees; franchisees not declaring all income; poor performance.

The doors are open for franchising in Egypt. The franchising market in Egypt has tremendous growth potential, mainly in the fast food sub-sector. This market has experienced remarkable expansion and market sources expect continued growth at an annual rate of 10 to 20 percent.

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