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Franchising in Hong Kong

Franchising is the licensing out of a business name, product, technique, philosophy, trademark, etc, for a percentage of the income. Instead of setting up new outlets as part of your expansion, you license your existing business blueprint out to franchisees who then set up and manage it for you.

The benefits of franchising your business in Hong Kong include: more freedom, as the franchisee takes on major responsibilities; minimal expense; lower cost and higher profits; potential for fast growth; brand building.

Disadvantages of franchising a business in Hong Kong: although few, rely predominantly on your franchisees.

They include: poor quality franchisees; franchisees not declaring all income; poor performance.

Close to the target markets of Asia and the Chinese Mainland, Hong Kong offers a window into franchising opportunities and brands in the region. McDonalds and Tie Rack have established a presence in Hong Kong and it is a popular way for businesses to expand into the market. The HKCG (The Hong Kong General

Chamber of Commerce) has a specific website for franchising, offering assistance and information regarding franchising events, operators and regulations.

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