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Franchising In The Netherlands

Franchising is the licensing out of a business name, product, technique, philosophy, trademark, etc, for a percentage of the income. Instead of setting up new outlets as part of your expansion, you license your existing business blueprint out to franchisees who then set up and manage it for you.

The benefits of franchising your business in the Netherlands include: more freedom, as the franchisee takes on major responsibilities; minimal expense; lower cost and higher profits; potential for fast growth; brand building.

Disadvantages of franchising a business in the Netherlands: although few, rely predominantly on your franchisees. They include: poor quality franchisees; franchisees not declaring all income; poor performance.

Franchise in the Netherlands is relatively straightforward and follow EU regulations. For a more comprehensive view it may be worth while contacting the NFV, the Dutch Franchise Association who is a member of the European Franchise Association and the World Franchise Council.

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