The benefits of franchising your business in Croatia include: more freedom, as the franchisee takes on major responsibilities; minimal expense; lower cost and higher profits; potential for fast growth; brand building.

Disadvantages of franchising a business in Croatia: although few, rely predominantly on your franchisees. They include: poor quality franchisees; franchisees not declaring all income; poor performance.

The doors are open for franchising in Croatia. However, the franchising formula is yet to become well-known and widely used business concept in the country. Popularization and promotion of franchising in Croatia with visible and tangible results is ongoing. A company expanding a business in Croatia may take advantage of the current condition of franchising in Croatia. The legal framework, with the candidature to the accession to the European Union, has been harmonised.