OYO works with small and independently-owned properties to improve the behind-the-scenes running of the business whilst also investing in the hotel to enhance the look and feel for guests. Whilst the OYO brand is introduced, the individuality of each hotel is maintained and embraced.

OYO arrived in the UK in October 2018 and has rapidly grown to over 100 OYO-branded hotels in city centres, seaside resorts, near transport hubs and in rural areas.