Advertising and Sales promotions in Saudi Arabia

Saudi Arabia has recently removed its ban on television advertising. It is now possible to use all of the available advertising avenues including newspapers, trade magazines, billboard advertising, trade promotion events and TV to market products when expanding a business.

With televised advertising, the commercials are broadcast on the two channels. All adverts are stringently checked to conform with Islamic moral and religious standards and broadcasts cover the country. Saudi companies tend to pay less than foreign businesses for television advertising. Foreign satellite channels are also available in the country.

Printed media can be found in both English and Arabic, with a multitude of magazines and newspapers offering a wide variety of rates for advertising.

Trade Fairs are also a popular promotional activity, with most events taking place between June and September. It is recommended that you employ the services of a knowledgeable local agent if you decide to pursue this route.