Marketing a Business in Brazil

The international transition of a business is more than just costs and procedures. It's more cultural acclimatisation than calculatory acumen. It's making sure your product or service fits the inclinations and idiosyncrasies of a nation; finding a way to culturalise your business in order to reap the same results your business has achieved domestically. This is accomplished through one simple step: effective marketing.

Marketing your business on indigenous soil is an art-form in itself; attempting to do it overseas, in a place like Brzil, is nigh-on miraculous. Countries may be becoming more heterogeneous, but the foundations of a culture rarely budge for anything: their sensitivities, traditions, humour, discourses, protocols are essentially unchanging and stubbornly unaccommodating. Therefore, the identity of your product or service needs to seamlessly fashion itself upon Brazil, not the other way around, shoehorned in, hoping for the best.

Advertising and Sales promotions in Brazil

We recommend that you involve a specialist consultancy that can develop an appropriate marketing strategy to your product and the areas of Brazil it will be sold in. Trade shows, exhibitions and advertising are valuable ways of meeting potential customers, but you still need to persuade them to buy your product. You will need to ensure that your sales literature is in English and in Brazilian Portuguese and is appropriate.

Ignoring local regulations, tastes and cultural preferences in advertising in Brazil is a recipe for failure: read on to know some aspects of Brazilian culture that you should be aware of when promoting your product.

The advertising industry is considered one of the best in the world. Engage the services of a local advertising agency is essential: make sure your messages are localised and sophisticated. As Internet usage is in the rise, effective websites that reflect Brazilian interests are a must.

Cultural Sensitivity

Cultural sensitivity and understanding of protocol is paramount to effective marketing in Brazil. The intricacies of a nation its beliefs, even its superstitions can make or break your business. Know the market; immerse yourself in it. Never assume your marketing strategy will be transplantable to a foreign country. There is only a slim chance language will translate well. Anglophonic countries may be susceptible, but if your product or service plays on a quintessentially British characteristic or joke the chances are, it will not be well received.

As for other countries, don't bank on using the same strap-lines or gimmicks. Unless they are perfectly transitional, your product or service could suffer especially if it relies on humour.

Unless you are certain your product or service can sell itself on indigenous merits, it is probably wise to revise its selling-points for a foreign market. As always, however, only your own fastidious research can conclude this when expanding a business to Brazil.

The family is the foundation of the social structure in Brazil and forms the basis of stability for most people. Families tend to be large and are the base for social networks and assistance in times of need. Moreover, nepotism is considered a positive thing, since it implies that employing people one knows and trusts is of primary importance.

Brazilians are a result of ethnic mixing. This multicultural society maintains a rather strong class system. Social discrimination on the basis of skin colour is a daily occurrence: in general, people class is determined by economic status and skin colour. with darker brown skin people the most economically and socially disadvantaged.

Among different classes there is great disparity in wage differentials, lifestyle and social aspirations. Women discrimination, although the situation is getting better, is still an issue. Women make up 40% of the Brazilian workforce, but they are typically found in lower paid jobs such as teaching, administrative support, and nursing. Equality is being achieved mainly in government roles.