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Product test for new confectionery products in India

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Product test for new confectionery products in India

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The client based out of Denmark is a world leading expert in the development and manufacturing of medicated chewing gum. They started their operations in India 5 years back by opening a R & D lab and then a manufacturing unit.

Before launching their medicated chewing gum products in India, they wished to conduct a product testing among the target respondents.

Market Search India has helped the client in identification of the target respondents, testing the sample products vis-a-vis the competitor products to understand the customer preferences w.r.t. products and pricing. In one of the type of studies, nicotine based chewing gums were also evaluated to understand the nicotine content, chewing experience and functional benefits apart from pricing and packaging.

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