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Emergency lighting systems market in India

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Emergency lighting systems market in India

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The client is a well known electrical equipment supplier company in the world and wished to enter India in emergency lighting system.

They wished to understand the dynamics of emergency lighting market and estimating size of the market.

This study helped client to understand the practices in installing emergency lighting, major consuming segments, routes to the market and trade practices, brand selection criteria, competition mapping and current brand image of the client.

The feedback was taken from builders, architects, contractors, electrical consultants. The client was shared entry strategy considering all the above mentioned aspects. All major competitors were analysed separately in terms of their product offerings, pricing, SWOT analysis, etc.

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