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Market entry study for a UK Consumer Magazine in India

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Dubai is strategically located on the world map that connects the growing gold and precious metal trade flows to and from the Indian subcontinent, South East Asia, Europe and Africa. More than 25% of the world’s physical god passed through Dubai, which is around $70 Billion in gold trading alone.

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One of our clients, John, called the office on Wednesday 27th February at 3.10pm saying that he urgently needed a Tax Residency Certificate and that he needed it on that day as he was flying out of the UAE on the same date.

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Market entry study for a UK Consumer Magazine in India

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The client is a non profit organization which is involved in testing, investigating and reporting on products and services available to UK consumers. They publish findings and content to consumers primarily through a range of subscription-only magazines.

The client wished to enter Indian market assuming lot of opportunities existing for their products with Indian customers.

The study was conducted to ascertain the potential value of the brand in India, the value of its heritage and equity, to understand customer interest in the concept and proposition and to measure customers’ willingness to invest in a dependable information resource to help them make the right purchase decisions.

The feedback was taken from Indian residents who are regular magazine readers to understand feedback for the magazine, changes to be done to suit Indian customers’ needs. Also expected scenario in next 5 to 10 years in print media in India was also studied.

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