Marketing a Business in Czech Republic
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Possibly looking to expand our construction business to another country and am looking for some advice. I have attached a few points that I need to consider before taking such a large leap into another culture. Of course there are many other questions that I have but would love some input on these topics from someone familiar with this country and it's wonderful culture. Physical environment
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Marketing a Business in the Czech Republic
The international transition of a business is more than just costs and procedures. It's more cultural acclimatisation than calculatory acumen. It's making sure your product or service fits the inclinations and idiosyncrasies of a nation; finding a way to culturalise your business in order to reap the same results your business has achieved domestically. This is accomplished through one simple step: effective marketing in the Czech Republic.
Marketing your business on indigenous soil is an art-form in itself; attempting to do it in the Czech Republic is nigh-on miraculous. Countries may be becoming more heterogeneous, but the foundations of a culture rarely budge for anything: their sensitivities, traditions, humour, discourses, protocols are essentially unchanging and stubbornly unaccommodating. Therefore, the identity of your product or service needs to seamlessly fashion itself upon a nation, not the other way around, shoehorned in, hoping for the best.
Advertising and Sales promotions in the Czech Republic.
When expanding a business in the Czech Republic you will find that advertising is sophisticated and well developed. When setting up a business in the Czech Republic and embarking on an advertising campaign it is recommended to consult with an advertising/PR agency. The main ones are located in Prague.
Advertising is done in the standard way through newspapers, TV, radio and other forms of media. It is key to remember that Czechs are reserved so advertising should not be too aggressive. Your advertising agent will be able to advise you on the best form of promoting for your new business in the Czech Republic.
Cultural sensitivity and understanding of protocol is paramount to effective marketing. The intricacies of a nation its beliefs, even its superstitions can make or break your business. Know the market; immerse yourself in it. Never assume your marketing strategy will be transplantable to a foreign country. There is only a slim chance language will translate well. Anglophonic countries may be susceptible, but if your product or service plays on a quintessentially British characteristic or joke the chances are, it will not be well received.
As for other countries, don't bank on using the same strap-lines or gimmicks. Unless they are perfectly transitional, your product or service could suffer especially if it relies on humour.
Unless you are certain your product or service can sell itself on indigenous merits, it is probably wise to revise its selling-points for a foreign market. As always, however, only your own fastidious research can conclude this.
Czechs are usually private people and are formal and reserved. They are never over emotional even when you get to know them. They hold manners and politeness in high regard and seldom use first names unless with family and close friends.
Czechs are non confrontational and will go out of their way to avoid hurting a persons feeling and offending anyone. A key point to remember is that if a Czech becomes silent and lowers their eyes they have been offended by something you have said.
Organisations that can assist with Marketing a Business
If you are looking to start up or expand a business overseas then you will need a targeted and reliable data list to find new customers in your new market.