NewsCase StudiesEvents

Start-Ups Take Heed! How McDonald's Is Beating The Recession

Also in the news...

Foreign travel advice Indonesia

FCDO advises against all travel to parts of Indonesia.

Foreign travel advice Romania

Warnings and insurance Still current at: 24 April 2024 Updated: 23 April 2024 Latest update: Information related to drug offences and Romanian music festivals (under 'Laws and cultural differences' subheading on the 'Safety and security' page).

Foreign travel advice The Gambia

Warnings and insurance Still current at: 23 April 2024 Updated: 22 April 2024 Latest update: Ferry services between Banjul and Barra have been suspended until further notice; The Islamic Summit of the OIC (Organisation of Islamic Cooperation) will be held in Banjul on 4-5 May; road closures and delays at Banjul International Airport ('Safety and security' page).

Foreign travel advice China

Warnings and insurance Still current at: 23 April 2024 Updated: 22 April 2024 Latest update: Updated information on flooding (‘Safety and security’ page).

Guidance Living in South Korea

Information for British citizens moving to or living in South Korea, including guidance on residency, healthcare, driving and more.

Start-Ups Take Heed! How McDonald's Is Beating The Recession

Back to News

Why aren't businesses queuing up to learn the secrets of their business model? They're not just merely surviving, but profiting from the economic downturn.

TOM TAINTON reports on how the fast-food giants are defying the economic downturn.

The credit crunch looms large over almost every sector of the economy, and the restaurant industry is feeling the pinch more than most. Last year saw a 22.5% drop in consumer spending to the staggering tune of £5bn. But fear not, yet to succumb to the economic chill is the fast-food giant McDonald's who announced plans to open 1,000 new restaurants in 2009. No stranger to controversy, the chain has shrugged off government health bills, environmental protests, and an army of the critically obese, filing legal proceedings at every opportunity. Can anything stop this calorific juggernaut? Well, apparently not, no.

Despite revenue losses of £180m, McDonald's experienced 5% growth in same-store sales profiting from dirt-cheap prices, and the remarkable omnipresence of an outlet around every corner. In other words, the food's crap, but, hey, you ain't gonna be able to ignore us. The company defied the global rising costs of ingredients by actually reducing their total operating costs and expenses by 8%. This begs the question - why aren?t businesses queuing up to learn the secrets of their business model? They're not just merely surviving, but profiting from the economic downturn. Hell, McDonald's even had the cheek to bump up the prices of its double cheeseburger and still the hungry masses came flocking.

The chain plans to invest £2.1bn in opening the new locations, creating 4,000 'McJobs' in the process. The company attributes their remarkable success to the "redesign of restaurants and staff uniform, and the transition to healthier food". Sure, that and the fact that lunch in another restaurant will be twice as costly. Let's face it, a customer knows what to expect. It's familiar, it's quick and more importantly it's not going to bankrupt you. The bigwigs down at McDonald's HQ are smart cookies; they've seen an opportunity to take advantage of us weary, penniless folk and they've grasped it with both hands. The old business principle of the fittest surviving is truer than ever, although in this case one might say it's more survival of the fattest.

You are not logged in!

Please login or register to ask our experts a question.

Login now or register.