Also in the news...
The Department for International Trade at the British Embassy in Berne has compiled a summary of UK government support for businesses in the UK.
Financial institutions agreed through the Association of Banks of Mexico (ABM) to support their clients who are unable to meet their credit commitments due to the COVID-19 pandemic.
Across the UK’s retail market, many companies are noticing a drop in physical sales, as consumers increasingly turn towards online stores when searching for everything from makeup to clothes and beyond.
Developments in e-commerce technology have revolutionized the way we interact with businesses. Most of the attention around industry changes brought by the evolving internet seems to go to the B2C side, but the same advancements have also helped B2B organizations make leaps and bounds in their relationships with clients.
Have a Low Budget? No Problem! These Tips Will Help Market Your Business
Most of the budget of a company is used for marketing. Companies face many challenges when they how low budget for marketing.
If you are on a new venture then you will surely have a limited budget. Strategies to market in Singapore can be different from big countries. The reason is that the marketing strategy depends on the area you want to sell your products or services. That is why; we have written this article to show some ways to market your business on a low budget.
Socialize on Social Websites
One of the best platforms to market your business online is social media websites. In recent years, many adult users are using social media platforms to spend their free time. The most popular social media websites are Twitter, Instagram, Pinterest, Reddit, LinkedIn, Facebook, Snapchat and Google Plus. Every social media website is unique and has its own way of engagement. Well, you cannot use all of these platforms. So, first, try a few of them and master them.
Guerilla is not doubting a perfect way to market your new business with some originality, creativity, and imagination. Most of the small new business use this low budget technique to market against big companies. Some of the Guerilla ideas are as follows:
- If you have a location in mind, then pay a person to create eye-catching art with chalk.
- Hire an employ to promote your products directly to potential customers. For example, if you are selling a camera, then ask the people to take your photos and then tell them about the features of the camera.
Create Good Content
Everybody loves content, Google and a potential customer. Create good content and share it with the public. There is a number of ways to share your content such as creating videos, blogging, designing infographics, submitting articles, hosting podcasts. By doing this, you will gain authority and will get free traffic. Moreover, you can guest post for other websites to promote your product.
If you do not have time to create content? Then you can hire a freelance writer to create content for you. You can easily hire freelance writers from Sites like Upwork.
Giveaways and Contests
One of the best ways to market is by arranging contests and giveaway. Everyone likes to get a free gift and arranging such giveaway can help you connect with potential customers and to increase brand awareness. However, it is not important to give expensive gifts. There are some gifts that are useful for people but are not very expensive.
Another way is to promote your website on social media by offering a free trial. In return, people have to write an honest review of your product. Moreover, give the gift with your advertising such as key chains, pens, fridge magnets, notepads, etc.
Well, there are many strategies too that you can use to market your business with low budget. But above-mentioned strategies are the most powerful one.