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Blogging Their Way to the Top
If poets were once the unacknowledged legislators of the world, it now appears that the mantle has been taken over by those dominant in the blogosphere. Governed by none but themselves, bloggers can now influence millions simply with a sense of timing and an affinity with the reigning zeitgeist
Although reaching the lofty heights of USA’s top blog, The Huffington Post (111,000,000 estimated unique monthly visitors (EUMV)) will be no mean feat, the time has never been riper to hop on the blogging bandwagon and see where it takes you. Simple ideas with great execution can reap fantastic rewards, as sites such as LifeHacker (23,250,000 EUMV) and Perez Hilton (14,500,000 EUMV) have shown that regular, opportune and quality posts with perceptive marketing can bring visitors flocking to your pages. Many companies offer website hosting services, such as 1&1 for example, which can help with the setting up and maintenance of a unique blog. Services such as these ensure that you do not have to be versed in the arts of coding to set up a professional looking site.
How to Make it in the Web of Blogs
Search ‘How to become successful’ and Google may well present you with the result: be a blogger. Naturally it isn’t as simple as merely picking a domain name and tweeting the URL a few times. The best bloggers don’t get famous by pure luck and chance. They will all tell you that it takes not only a great idea, but countless hours of content creation, savvy search engine optimisation and a knack for standing out from the crowd.
To make it in the blog-i-verse, many people will tell you that you need to find a particular niche and dominate it, becoming the unrivalled top source for that topic. Make the content great, but ensure the headline is better, as nothing grabs a reader’s attention more than a snappy caption. In addition, re-blog and give credit to other bloggers out there. Not only will it get you noticed, but sharing other people’s work and investing in the world beyond your own blog, will further cement you position within the community.