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Ghana Routes to Market

So you've decided to expand your business in Ghana and researched your market. Now it's time to decide how you will register or expand your business. What is the best, most viable option for your company, your products, and yourself? Which is the path of least resistance?

The various forms required for registration of companies are obtainable from the Registrar-General. Prospective investors should obtain competent professional advice on the type of company which may best meet their needs. Such advice is obtainable from:

The Registrar-General

Registrar-General's Department

P.O. Box 118

Accra, Ghana

Tel: (233-302) 662043/664691.

These are among the formal processes relating to setting up shop in Ghana, that the Registrar-Generals Department can assist you with:

• Incorporation of a company
• Registration of an external company (for example, with an office, branch, factory or mine in Ghana)
• Registration of business names
• Incorporation of partnerships
• Registration of patents
• Registration of trademarks.

There are also a number of business experts who specialise in helping UK business people move or expand to Ghana, whose assistance with getting your foot in the door is invaluable. Please click on the link below for more information.

Franchising in Ghana

Franchising is the licensing out of a business name, product, technique, philosophy, trademark, etc, for a percentage of the income. Instead of setting up new outlets as part of your expansion, you license your existing business blueprint out to franchisees who then set up and manage it for you.

The benefits of franchising your business in Ghana include: more freedom, as the franchisee takes on major responsibilities; minimal expense; lower cost and higher profits; potential for fast growth; brand building.

Disadvantages of franchising a business in Ghana: although few, is that you must rely on your franchisees. They include: poor quality franchisees; franchisees not declaring all income; poor performance.

Ghana encourages franchising, which is promotes as a fast and efficient avenue for business expansion. It is the preferred way for entrepreneurs interested in starting their own business while relying on the commercial experience and brand name of the parent chain.

Click here to Ask an Expert about Routes to market in Ghana