Northstar

At Northstar, we like to describe ourselves as a full service global boutique; able to deliver large, multi market studies with the creativity, enthusiasm and attention to detail expected from a smaller agency.

60% of Northstar UK’s quantitative & qualitative research projects are international, multi-market studies and we pride ourselves on our ability to design, run and deliver insight to the highest standards everywhere from Surbiton to Shenzen.

We do this using a team of dedicated and passionate researchers from varied educational backgrounds - linguistics, statistics, marketing, sociology, business management, politics, psychology - which together allows us to formulate richly diverse methodologies.

So, how can we help you?

Well, the first thing you need to do when considering starting up in a new country is to ensure that you understand the market and customer realities for your sector, product or service. And this is where we can help you – be it B2B or B2C.

Your objective can be as small as a quick survey to understand how people in Delhi typically use their mobile phones, through to more complex studies that will provide you with a robust customer segmentation to help inform your entry strategy. We also offer desk research where we investigate key micro and macro trends relevant to your country and sector of interest which will give you a good grounding going forward.

Regardless of how big or small your objective is, our team is dedicated to building on our experience to deliver bespoke design for each new project; unlike other agencies, we won’t offer you a branded tool here at Northstar as we value that our clients’ business issues are individual and we strongly believe that our experience should inform, not dictate future studies. . Our clients come back to us over and over because we apply our imagination to their problems. We then allow our people to apply their wisdom and wit to make findings sticky and memorable.

Getting It Done

Our technique tool box is full - and constantly growing - to arm us with the most current ways to answer objectives. Our tool box includes anything from focus groups, shop-alongs and ethnographic immersion to semiotics, co-creation, behavioural economics, online groups, conjoint, segmentation, regression and Turf analysis.

Operating as a global boutique agency, we have a network of trusted partners across the globe with whom we have worked extensively for many years. We have been able to cherry pick who we work with to create tried and tested teams across the world. This ensures the high standards we deliver domestically are upheld at every stage of the research process, no matter which market we are in.