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Case Studies - Australia
Australians market themselves especially well. Now, I'm not talking specifically about tourism or other forms of literal marketing, but rather the overall communications. They have created a vast sense of national pride and a global perception of being a relocation idyll.
An example of a UK company which formed new connections and accessed new international markets is Hood Jeans, a small UK-based manufacturer of specialist protective motorcycle jeans.
Over the last few years GM has assisted many companies in the UK and Continental Europe with the opening of their offices in Sydney, Melbourne, and Perth.