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Winning Over the Japanese Consumer

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Winning Over the Japanese Consumer

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How to Build a Successful Business in Japan

To build a successful business in Japan, you must understand the Japanese consumer. Nick Johnston's "Winning over the Japanese Consumer" tells you everything you need to know to ensure your brand succeeds in Japan. Based on interviews with CEOs and industry leaders and including real-life case studies, this book gives examples of how to establish your products in the world's second largest and arguably most challenging consumer market. Also drawing upon the author's own business success stories as well as insights from marketing experts, this book will teach you

Winning Over the Japanese Consumer: How to Build a Successful Business in Japan

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