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Record-breaking £150bn investment unveiled during US State Visit
Record-breaking investment into the UK of £150 billon unveiled during historic US State Visit, boosting jobs and catapulting growth
US financial giants boost UK investments and jobs across London, Edinburgh, Belfast and Manchester
The Government has announced over £1.25 billion of inward investment from US finance companies, creating 1,800 UK jobs.
Winning Over the Japanese Consumer
How to Build a Successful Business in Japan
To build a successful business in Japan, you must understand the Japanese consumer. Nick Johnston's "Winning over the Japanese Consumer" tells you everything you need to know to ensure your brand succeeds in Japan. Based on interviews with CEOs and industry leaders and including real-life case studies, this book gives examples of how to establish your products in the world's second largest and arguably most challenging consumer market. Also drawing upon the author's own business success stories as well as insights from marketing experts, this book will teach you
Winning Over the Japanese Consumer: How to Build a Successful Business in Japan
