NewsCase StudiesEvents

Winning Over the Japanese Consumer

Also in the news...

London-to-Accra economic growth summit ushers in new era of economic and investment agenda

The British High Commission in Accra, in partnership with the Bank of Ghana, will host the inaugural London-to-Accra Economic Growth Summit on 6 January 2026.

Overcoming Logistics Challenges in International Projects

International industrial projects promise opportunity, but also bring complications. For project leaders, engineers and logistics professionals, the question isn’t whether challenges will arise, but how they’ll be managed. From variable infrastructure to customs compliance, successful delivery across borders requires foresight, flexibility and the right partners.

Switzerland: providing services and travelling for business

Guidance for UK businesses on rules for selling services to Switzerland.

UK lands trade deal with South Korea to boost jobs and exports

UK lands momentous trade deal with South Korea to boost jobs and exports

New laws bring the world of work into the 21st century

Over 15 million people across the UK are expected to benefit as the Employment Rights Act receives Royal Assent.

Winning Over the Japanese Consumer

Back to News

How to Build a Successful Business in Japan

To build a successful business in Japan, you must understand the Japanese consumer. Nick Johnston's "Winning over the Japanese Consumer" tells you everything you need to know to ensure your brand succeeds in Japan. Based on interviews with CEOs and industry leaders and including real-life case studies, this book gives examples of how to establish your products in the world's second largest and arguably most challenging consumer market. Also drawing upon the author's own business success stories as well as insights from marketing experts, this book will teach you

Winning Over the Japanese Consumer: How to Build a Successful Business in Japan

You are not logged in!

Please login or register to ask our experts a question.

Login now or register.