Winning Over Asian Clients

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Have you thought about launching or developing your business in Asia but you can't seem to fully grasp the way business is done?

Well you aren't alone! Research shows that the majority of business people launching or already operating in Asia, including CEOs and senior executives, have not made adequate preparation for knowing the culture(s). They think Asia is one big region and anyway the business environment and mind-set are pretty much the same as their own.

The result is that companies waste millions of dollars in lost productivity, failed deals and ill-conceived strategies, simply because they don't understand the business culture of the Asian country in which they operate.

Readers of 'Winning Over Asian Clients' will learn how to:

• Enhance efficiency by understanding the impact of cultural differences
• Eliminate cultural mistakes and blunders to raise performance
• Communicate and present successfully to Asian audiences and clients
• Build enduring relationships in Asia based on trust and credibility
• Leverage cultural knowledge to build strong cross-border partnerships
• Learn vital networking and negotiating skills across diverse cultures

For further information contact David Clive Price