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Winning in the Global Marketplace

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Winning in the Global Marketplace

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Export & Import - Winning in the Global Marketplace: A Practical Hands-On Guide to Success in International Business, with 100s of Real-World Examples + Exercises

It suits both the person who is new to the game as well as representatives of business organizations who want to improve their skills for a more advanced professional approach. The book takes the reader step by step through most challenges such as culture, women in international business, researching market information, finding and activating a foreign representative, setting up distribution channels, export pricing, shipping, how to get paid, dealing with different currencies, adapting products/services, sales material and organizations to new markets, legalities, staff training and much more.

Export & Import - Winning in the Global Marketplace: A Practical Hands-On Guide to Success in International Business, with 100s of Real-World Examples + Exercises

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