NewsCase StudiesEvents

Why you need expert local support in Germany to start your business

Also in the news...

Import firewood into England, Scotland or Wales

Find out how to import firewood, such as logs and kindling, into England, Scotland and Wales (Great Britain).

How to check if you can delay customs payments and declarations

If you’re a business that currently buys goods from or sells goods to countries outside the UK, or are planning to trade with Europe from January 2021, HMRC’s new tool can help you identify ways you might be able to make the customs process easier for cheaper for your business. This short video shows you how to use the tool.

How can a customs intermediary or agent help me?

If you’re a UK business thinking about moving goods into or out of the UK , this video is here to help you understand how customs intermediaries or agents can help you. For more information have a look at the guidance available on

What are commodity codes?

If you're buying or selling goods abroad, you need to work out the amount of duty or VAT you owe. This short video tells you how to find out the ‘commodity code’ classification for your goods, using our Trade Tariff tool. Find out more on GOV.UK

What are controlled goods?

You’ll need a licence to import or export certain types of controlled goods. You may also need to pay extra duty in the UK. Unsure if this applies to your goods? This short video explains more about the types of goods that are classed as controlled. Find out more on GOV.UK

Why you need expert local support in Germany to start your business

Back to News

Governments are generally pretty good at providing support. And we know too that that kind of help only goes so far: government departments are not of course in business with you - sure they want you to succeed. But they can usually only provide a finite amount of expertise, then stand back and wish you well.

Find someone on the ground who knows the business landscape inside out

You’ll probably need help in setting up a local office address, setting up a bank account, helping you do in-depth market research, and if you’re not on the ground yourself all the time, it’s often no bad thing to have an authorized representative who can act as signatory for all the papers that need to be signed and on-the-spot decisions that need to be made.

As known, it’s not only culture that changes from country to country - business culture can be just as radically different as soon as you cross borders. We’ve all heard the stories of happy westerners landing in Asia, for example, and not understanding the many tiny points of business etiquette that make such a difference.

Little to no corruption

Anti-bribery compliance: Just as the US has the Foreign and Corrupt Practices Act, Europe also has strict rules on anti-bribery compliance. In fact, in Transparency International’s annual Corruptions Perceptions Index, countries in the EU managed an average score of 66 (0 being utterly corrupt, 100 being absolutely not corrupt) - while the global average is only 43.

Some kinds of EU regulation apply on a “country of origin” basis. This means if a company is established in one member state, the company can take advantage of its preferable regulations, even when selling products in other European states.

A strong institutional framework and long-term stability

Being in the EU means that a country has in place a set of institutions and policy arrangements which give an amount of certainty to investors. This implies that companies investing or working in an EU member state get a strong institutional framework and long-term stability.

Here are some points you should be thinking about

How’s the country’s business infrastructure? Think about transportation, utilities, internet speed and so on.

Will your idea work locally? Learn how the country ticks. Get a feel for the local culture with a local person – or organisation – who can help you to understand the country, its culture and its economy.

Study the competition - find out which companies have tried to succeed in your industry in the local economy and failed

Think about your network - contacts are almost everything. No matter what kind of a networking genius you are, it still takes a while to build up your network. Having a local partner with good contacts means that you’re immediately introduced to a bunch of like-minded people, and you come with a handshake and a recommendation.

You’ve got a great product, you’ve got a great team, and you’re ready to expand globally - so get someone who knows all the local business ins and outs and let them go to work.

BASCH Consult 12/2016

You are not logged in!

Please login or register to ask our experts a question.

Login now or register.