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What Makes for Strong International SEO Strategies
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You'll be surprised to know that a considerable number of consumers today won't commit to purchases in a language apart from their own. For this reason, many global businesses optimise their online presence to cater to international markets they want to capture. And in this guide, we'll cover everything you need to know about what makes for effective global SEO strategies so you can build a search engine optimisation campaign that will enable you to win over a worldwide audience.
International SEO - what is it?
SEO or search engine optimisation refers to the process behind the optimisation of a site and any material contained within to help it elevate its online visibility through Google and other search engines. On the other hand, international SEO shares a similar definition but aims to generate more inbound Web traffic from places worldwide instead of the country where it's based. Beyond enabling search engines to determine the targeted countries, it also leverages the languages needed to attract users.
Best practices
The key to strong international SEO strategies is teaming up with an excellent agency like ocere.com and understanding and meeting the needs of your target audience. With that said, here are some best practices to follow.
- Define your approach to the market. Every international SEO approach will be different and will depend on the business and its intended customers. For example, if your company offers similar goods and services to audiences of various native tongues, you must take an approach for language-based segmentation. And this involves content optimisation in languages relevant to your enterprise. On the other hand, if the offerings are different, every country must be approached individually with dedicated SEO approaches and websites.
- Conduct market research. Before you launch your international search engine optimisation strategy, you'll need to determine the audience interested in your business's offerings and look for what they find important. You can accomplish this by researching how they find what they need, and keyword research is an excellent place to start. Once you've completed your market research, you’ll not only know which users you need to cater to but also how.
- Do a competitor analysis. Apart from your audience, another source of invaluable information is your competition. So be sure to look into them to gauge how effective their SEO performance is. It’ll help you find better opportunities and even keep you from making mistakes that you otherwise would have.
- Select the correct domains. If the need for dedicated Web pages for every individual country arises, you'll have to select your online domains carefully. Partner with an experienced agency and native-speaking experts. Doing so will help you ensure that the selected domain and brand name elicits the desired reaction and responses from the audience.
Conclusion
International SEO is much like regular search engine optimisation, except that it takes a global audience into account. And by following these practices, you'll create a strategy that will effectively reel in customers and allow your business to generate sales worldwide.