NewsCase StudiesEvents

Website localization

Also in the news...

Import firewood into England, Scotland or Wales

Find out how to import firewood, such as logs and kindling, into England, Scotland and Wales (Great Britain).

How to check if you can delay customs payments and declarations

If you’re a business that currently buys goods from or sells goods to countries outside the UK, or are planning to trade with Europe from January 2021, HMRC’s new tool can help you identify ways you might be able to make the customs process easier for cheaper for your business. This short video shows you how to use the tool.

How can a customs intermediary or agent help me?

If you’re a UK business thinking about moving goods into or out of the UK , this video is here to help you understand how customs intermediaries or agents can help you. For more information have a look at the guidance available on gov.uk.

What are commodity codes?

If you're buying or selling goods abroad, you need to work out the amount of duty or VAT you owe. This short video tells you how to find out the ‘commodity code’ classification for your goods, using our Trade Tariff tool. Find out more on GOV.UK

What are controlled goods?

You’ll need a licence to import or export certain types of controlled goods. You may also need to pay extra duty in the UK. Unsure if this applies to your goods? This short video explains more about the types of goods that are classed as controlled. Find out more on GOV.UK

Startup Overseas Team

Startup Overseas Team

Start Doing Business Overseas

> Ask me a question

Website localization

Back to News

Website localization is the process of adapting an existing website to local language and culture in the target market.

It is the process of adapting a website into a different linguistic and cultural context— involving much more than the simple translation of text. This modification process must reflect specific language and cultural preferences in the content, images and overall design and requirements of the site – all while maintaining the integrity of the website. Culturally adapted web sites reduce the amount of required cognitive efforts from visitors of the site to process information, making navigation easier and attitudes toward the web site more favorable. The modification of the website must additionally take into consideration the stated purpose of the new website with a focus on the targeted audience/market in the new locale. Website localization aims to customize a website so that it seems "natural", to its viewers despite cultural differences between the creators and the audience. Two factors are involved—programming expertise and linguistic/cultural knowledge.

The proliferation of website localization is the result of the popularity of computer and Internet users. People all over the world treat the Internet as their main location for information and services. These people do not all speak the same language. As a result, website localization has become one of the primary tools for business global expansion.

Due to website communication across multiple cultures for multiple needs, the Internet has given way to non professional translation practices. Because website localization involves mixed strategies, organizations tend to maintain a global image while using website localization to appeal to local users. The challenge of website localization has become even more important as websites increasingly have the potential to both supplement and replace presence in foreign markets. As web design becomes more congruent with national culture, it will foster online consumer purchasing. Creators take into account the "language, education level, belief and value systems, [and] traditions and habits" of the target culture in order to optimize results.

Source

You are not logged in!

Please login or register to ask our experts a question.

Login now or register.