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Trade Secretary to boost transatlantic trade and investment on first US visit
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Points-based immigration system: delivering on people’s priorities
One year ago a new immigration system launched, with visa routes attracting skilled workers across construction, hospitality, health, social care, science and research.
UK Tradeshow Programme
The UK Tradeshow Programme offers government support to help UK businesses successfully attend or exhibit at overseas trade shows.
New Legal Regime on Stamp Duty Charges in Nigeria under the Finance Act, 2019
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Top 10 cultural and linguistic blunders in international advertising
So you’ve made up your mind: your company is going to expand internationally!!
Market studies are conclusive and prove there is potential. Now, after having polished your sales and management strategy, you still have to decide on the communication tools that will target consumers on these new export markets. And if there’s one thing not to be taken lightly, it is the «localization» of your advertising campaigns in the language and foreign culture it is destined to. Because mistakes can be extremely costly! To prove my point, here is my selection of some monumental blunders made by some unwise advertisers.
You can read the rest of the article here supplied by My French Communication Company