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Record-breaking £150bn investment unveiled during US State Visit
Record-breaking investment into the UK of £150 billon unveiled during historic US State Visit, boosting jobs and catapulting growth
US financial giants boost UK investments and jobs across London, Edinburgh, Belfast and Manchester
The Government has announced over £1.25 billion of inward investment from US finance companies, creating 1,800 UK jobs.
Top 10 cultural and linguistic blunders in international advertising
So you’ve made up your mind: your company is going to expand internationally!!
Market studies are conclusive and prove there is potential. Now, after having polished your sales and management strategy, you still have to decide on the communication tools that will target consumers on these new export markets. And if there’s one thing not to be taken lightly, it is the «localization» of your advertising campaigns in the language and foreign culture it is destined to. Because mistakes can be extremely costly! To prove my point, here is my selection of some monumental blunders made by some unwise advertisers.
You can read the rest of the article here supplied by My French Communication Company