NewsCase StudiesEvents

Mobile Marketing is Key to Attracting Chinese Visitors

Also in the news...

Registration of Title to Land at Abuja Geographic Information System, Nigeria

The Federal Capital Territory (FCT) Abuja, Nigeria’s capital is gradually becoming a renowned city in Africa. In recent times, there has been an influx of people into the city and its real estate development and construction sectors are developing at a tremendous pace.

FREE VISA FOR LIFE WITH COMPANY SETUP STARTING AT AED 14,500

Looking to set up your UAE company? How about a visa for life? It might sound too good to be true, but it’s a reality. And the offer ends October 31st.

4 Red Flags You Should Watch Out for When Hiring a Web Design Team

If you want to build traction for your startup, you need to invest in a high-quality website. You also can't afford to make too many mistakes, because a good website costs money.

UK showcases green dozen at Global Investment Summit

The Government reveals the 12 businesses from across the UK who will showcase their green technology and innovations at the Global Investment Summit.

Effective Approaches To Improve Fleet Efficiency For Your Business

Various types of businesses need a fleet, from car rental companies and public utilities to distribution centers, courier companies, and so many others. So, there are tons of enterprises out there that are constantly searching for better ways to enhance fleet efficiency, as any business that utilizes a fleet can ultimately enhance its bottom line if heightened efficiency is achieved.

Mobile Marketing is Key to Attracting Chinese Visitors

Back to News

“The use of mobile phones has surpassed the one of PC/tablets and is now the core of e-commerce, and the entire user’s behavior is around mobile phones, at least in China.” —-Kevin Guo, General Manager Strategic Cooperation & Marketing Innovation at Ctrip.

It has been quite clear that mobile marketing is becoming more and more important in attracting Chinese visitors, especially free independent travelers (FITs). When interviewed by Traveldaily.cn recently, Kevin Guo,General Manager Strategic Cooperation & Marketing Innovation at Ctrip, China’s biggest OTA, said, “the use of mobile phones has surpassed the one of PC/tablets and is now the core of e-commerce, and the entire user’s behavior is around mobile phones, at least in China. Over 70% of Ctrip bookings are done by mobile. Convenience is what consumers are always pursuing. Mobile phones are so convenient and we haven’t yet seen a tool that will replace them in the near future.”

To help travel and tourism businesses leverage the advantages of mobile marketing, Ctrip has developed different mobile marketing channels, including:

1) Ctrip WeChat public account, which has 100,000 followers and enjoys an average of 5,000 to 6,000 views for each update;

2) Ctrip Weibo account, which has over 1.32 million followers;

3) WeChat Guide, a new marketing product developed by Ctrip in which travelers who booked airline tickets or hotel rooms on Ctrip are invited to join pre-trip WeChat groups. Ctrip will be able to post concerned promotional messages in these WeChat groups.

4) Ctrip APP, which has an accumulated downloads of 3.0 billion. Ctrip APP ranks 50th among all APPs on Apple Store in China and 3rd in the category of travel and tourism APPs.

Digipanda Marketing is recruiting UK inbound travel and tourism businesses to join the “UK Discount Guide for Summer Season” campaign, to be launched jointly by Digipanda and Ctrip in July and August. The campaign will leverage all the above mentioned mobile marketing tools, and target on Chinese FITs. Interested parties may reach to Digipanda

You are not logged in!

Please login or register to ask our experts a question.

Login now or register.