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Managing Business Culture in a Global Europe

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Managing Business Culture in a Global Europe

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Praised by Business Week as 'invaluable political and psychological profiles of each nationality

a wonderfully entertaining view of others as well a ourselves' and named a Financial Times Business Book of the Year, Mind Your Manners has become a 50,000-copy bestseller and the standard guide to European business cultures for over a decade. Now in a fully expanded and updated third edition, this practical guide contains a further fifteen country chapters including all the additional countries - from the Baltics to the Balkans - becoming a members of the European Union, the world's biggest global market. This major new edition comprehensively covers no fewer than thirty-three different business cultures including non-EU Norway, Switzerland, Russia and America.

Mind Your Manners: Managing Business Culture in a Global Europe

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