NewsCase StudiesEvents

Making it as a blogger: Choosing the right name

Also in the news...

Trade with the UK as a business based in the EU

If you run an EU-based business, check what your business needs to know to continue trading with the UK.

Safety and security requirements on imports and exports

Find out about new safety and security declarations that will apply from 1 October 2021 on goods leaving Great Britain (England, Scotland and Wales).

How to open a company in the USA while maintaining residence in Italy

It is one of the best ways for the Italian citizen to manage their business. This corporate vehicle allows access to multiple advantages of an advanced jurisdiction such as the US and also manages to maintain a low tax rate with very manageable levels of accounting and bureaucracy.

UK-ASEAN Joint declaration

Joint Ministerial Declaration on Future Economic Cooperation between the Association of Southeast Asian Nations (ASEAN) and the United Kingdom of Great Britain and Northern Ireland (UK).


These are exciting times for Dubai and the UAE. With the entire business world’s attention soon to turn to the Emirates with the delayed Expo 2020 kicking off in October (and continuing all the way through to the end of March next year) it’s never been a better time to be a UAE business owner

Making it as a blogger: Choosing the right name

Back to News

You like writing, you are eager to get your ideas out, maintain your independence, but would still like to climb some kind of a career ladder?

How about blogging your way to the top?

The World Wide Web has opened up an ocean of information, and even supplies us with the necessary means for fishing, preparing and selling the content we think important.

The very first consideration should obviously be your subject. But lacking an idea or a passion for a specific niche possibly already disqualifies you as a blogger. Millions of people set up blogs, looking fancy with easy-to-use templates. You really need to be passionate and have something worth telling.

If you are not discouraged yet, you might as well enjoy the ride and do it properly. The very first operational step is choosing a name from a web hosting service..

There are a few things to take into consideration:

Keep it simple

One of marketing’s core values it to be memorable, and simplicity is usually a good tool for that. Of course, you shouldn’t aim for ordinariness, but the length and complexity of a URL should not be too playful. Try to create a name no longer than two or three words, no unusual spelling (‘z’ instead of ‘s’ is only allowed if you were a legit rapper in the '90s) and avoid phonetic confusions.

Focus on your brand

Remember that the domain name is often the first thing potential readers see. It has to hint at what they can be expecting on your blog. You don’t need to be full-on descriptive, but you should give the recipient enough info to get started – and to get interested.

Don't forget about Google

Google wants to help people find exactly what they are searching for. That means you have to let Google know what your page is about. Keyword is the key word here. If you’ve got a clever and funny blog name but it has no bearing on your actual content, then it is unlikely that your URL is going to be within the first few options of a search. You don’t have to make it boring as hell just so it ranks well, but you need to be able to strike that balance between witty and useful.

You are not logged in!

Please login or register to ask our experts a question.

Login now or register.