NewsCase StudiesEvents

LinkedIn reveals most influential UAE brands

Also in the news...

Registration of Title to Land at Abuja Geographic Information System, Nigeria

The Federal Capital Territory (FCT) Abuja, Nigeria’s capital is gradually becoming a renowned city in Africa. In recent times, there has been an influx of people into the city and its real estate development and construction sectors are developing at a tremendous pace.

FREE VISA FOR LIFE WITH COMPANY SETUP STARTING AT AED 14,500

Looking to set up your UAE company? How about a visa for life? It might sound too good to be true, but it’s a reality. And the offer ends October 31st.

4 Red Flags You Should Watch Out for When Hiring a Web Design Team

If you want to build traction for your startup, you need to invest in a high-quality website. You also can't afford to make too many mistakes, because a good website costs money.

UK showcases green dozen at Global Investment Summit

The Government reveals the 12 businesses from across the UK who will showcase their green technology and innovations at the Global Investment Summit.

Effective Approaches To Improve Fleet Efficiency For Your Business

Various types of businesses need a fleet, from car rental companies and public utilities to distribution centers, courier companies, and so many others. So, there are tons of enterprises out there that are constantly searching for better ways to enhance fleet efficiency, as any business that utilizes a fleet can ultimately enhance its bottom line if heightened efficiency is achieved.

LinkedIn reveals most influential UAE brands

Back to News

Airlines, tourism operators, telecoms operators and real estate players have come up trumps in a survey of the UAE’s most-influential brands conducted by the social network site LinkedIn.

Abu Dhabi’s Etihad Airways took top spot in the survey, which measures engagement among LinkedIn’s 313 million professionals, followed by Emirates Airline in second place.

“LinkedIn provides us with a unique platform to engage business travellers and relevant decision-makers,” said Elizabeth Selby, Etihad’s head of social media. “This ranking follows a number of very successful campaigns we’ve run on the platform, taking our number of followers above 120,000.”

The Dubai-based hospitality giant Jumeirah Group, the company behind hotels such as the Burj Al Arab and the Jumeirah Beach Hotel, came third on the list, followed by the Cleveland Clinic Abu Dhabi in fourth place.

The real estate giants Emaar and Damac were ranked fifth and ninth respectively, while the local telecoms operators Etisalat and du came in at number six and number eight.

National Bank of Abu Dhabi was the only bank to make the top 10 in the rankings, coming in seventh place, with the list rounded off by the talent management firm TASC Outsourcing in 10th position.

“While LinkedIn offers brands unmatched opportunities to reach out and engage with their target audiences, any marketing effort needs constant and consistent measurement to ensure success,” said Jacob Thomas, the head of LinkedIn marketing solutions in the Mena region.

“The brands we have identified in the UAE are leading among their peers in using LinkedIn’s Marketing Solutions most effectively, and the make-up of the rankings shows that social media is a significant focus for brands in the UAE.”

LinkedIn has more than 10 million members in the Middle East, with more than 1 million members each in both the UAE and Saudi Arabia.

Article supplied by TASC Outsourcing

You are not logged in!

Please login or register to ask our experts a question.

Login now or register.