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International Business: An Asian Perspective
In most Asian countries including China, Japan, Korea, India, and ASEAN countries, the market structure is shaped and regulated not only by market competition but also by government policy.
The book explains how the government influences business and how successful local and foreign companies are adapting to various government influences.
The book also includes many examples of localization strategies to suit the particular local needs of Asian consumers. Asian consumer attitudes and behaviors are often influenced not only by individual needs and wants but also by various groups such as family, peers, and reference groups that one wants to associate with. A deep understanding on how those groups influence Asian consumers would be important for marketing success. The book modifies the Western consumer behavior model in Asia, and discusses how firms can develop their market entry strategies in Asian markets, using many real examples.It also expands the Western strategy models such as Porter’s five forces model and the resource-based view of the firm with the Asian context.
International Business: An Asian Perspective (Routledge International Business in Asia)
