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Export Planning in Brazil
If you ever intend to export to Brazil, it is better to plan it well.
400 of the world’s 500 largest companies operate in Brazil. These include many UK companies, such as Rolls Royce, Shell, BP, JCB, Rexam and Experian. Shell is now the largest foreign company operating in Brazil following their acquisition of BG Group in February 2016.
Benefits for UK businesses exporting to Brazil include:
- European oriented culture and business practices
- political stability
- expanding consumer market
Strengths of the Brazilian market include:
- strong and globally integrated business base
- solid and modern banking system, with presence of world’s largest investment banks
- expanding labour force