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FAIRFX sponsors Sky Sports F1®
FAIRFX, (AIM: FFX) the travel money and foreign exchange specialist, is pleased to announce it has brokered a deal with Sky Media for the cross platform sponsorship of Sky Sports F1® in 2015.
The partnership, spanning the Sky Sports F1® channel, Sky Go, Skysports.com and Sky Sports Mobile App, will commence from the first practice session at Malaysian Grand Prix™ on March 27th, and will run until the conclusion of the Abu Dhabi Grand Prix™ on November 29th.
The sponsorship creative will feature FAIRFX’s market-leading prepaid currency cards, travel cash and money transfer services for consumers and businesses and is intended to build further awareness of the FAIRFX brand.
The campaign also marks a planned step change in the FAIRFX marketing mix as the Company pursues its previously stated strategy for rapid growth as a low cost, foreign exchange provider.
Ian Strafford-Taylor, CEO of FAIRFX, said, “We are delighted to have agreed this partnership with Sky Media to sponsor Formula 1®, on Sky Sports. The massive global following of Formula 1®, combined with the innovation and cutting-edge technology it represents is a perfect fit for FAIRFX, which uses smart digital technology to deliver better value and service to over 400,000 global travellers and holidaymakers."
“As channel sponsor we will be able to reach a much wider audience for our products more quickly. We are delighted to be following in the footsteps of major brands such as Shell V-Power, Rolex and Santander and we are confident this will deliver significant benefits in terms of brand recognition and new business.”
David Shore, Head of Sponsorship at Sky Media said,“It’s great to be working with FAIRFX on the sponsorship of our award-winning Sky Sports F1® content. With the brand’s international status and technological credentials, there’s clear synergy with our Formula 1®, coverage, and we look forward to developing the partnership across 2015 and beyond”.