NewsCase StudiesEvents

FAIRFX sponsors Sky Sports F1®

Also in the news...


These are exciting times for Dubai and the UAE. With the entire business world’s attention soon to turn to the Emirates with the delayed Expo 2020 kicking off in October (and continuing all the way through to the end of March next year) it’s never been a better time to be a UAE business owner

UK Shipping Concierge

The concierge service provides a one-stop shop to help maritime businesses interact with government departments.

Rail industry on track to win big in UK-Australia trade deal 

British rail companies are on track for a potential export boom thanks to the UK-Australia trade deal.

Trade with Mexico

How you import from and export to Mexico.

Business Recovery and Global Expansion

As more economies around the world open up and companies bring employees back to the office, global expansion plans that may have been put on hold last year are now taking shape. It can be challenging to know where to start, but here are some key factors to consider when expanding your operations into new countries.

FAIRFX sponsors Sky Sports F1®

Back to News

FAIRFX, (AIM: FFX) the travel money and foreign exchange specialist, is pleased to announce it has brokered a deal with Sky Media for the cross platform sponsorship of Sky Sports F1® in 2015.

The partnership, spanning the Sky Sports F1® channel, Sky Go, and Sky Sports Mobile App, will commence from the first practice session at Malaysian Grand Prix™ on March 27th, and will run until the conclusion of the Abu Dhabi Grand Prix™ on November 29th.

The sponsorship creative will feature FAIRFX’s market-leading prepaid currency cards, travel cash and money transfer services for consumers and businesses and is intended to build further awareness of the FAIRFX brand.

The campaign also marks a planned step change in the FAIRFX marketing mix as the Company pursues its previously stated strategy for rapid growth as a low cost, foreign exchange provider.

Ian Strafford-Taylor, CEO of FAIRFX, said, “We are delighted to have agreed this partnership with Sky Media to sponsor Formula 1®, on Sky Sports. The massive global following of Formula 1®, combined with the innovation and cutting-edge technology it represents is a perfect fit for FAIRFX, which uses smart digital technology to deliver better value and service to over 400,000 global travellers and holidaymakers."

“As channel sponsor we will be able to reach a much wider audience for our products more quickly. We are delighted to be following in the footsteps of major brands such as Shell V-Power, Rolex and Santander and we are confident this will deliver significant benefits in terms of brand recognition and new business.”

David Shore, Head of Sponsorship at Sky Media said,“It’s great to be working with FAIRFX on the sponsorship of our award-winning Sky Sports F1® content. With the brand’s international status and technological credentials, there’s clear synergy with our Formula 1®, coverage, and we look forward to developing the partnership across 2015 and beyond”.


You are not logged in!

Please login or register to ask our experts a question.

Login now or register.