NewsCase StudiesEvents

Doing business in China online: The most comprehensive guide to digital marketing in China

Also in the news...

International Compliance Tips for Entrepreneurs Going Global

While expanding across borders can accelerate business growth, it also raises the stakes when it comes to staying legally compliant.

Cutting Administrative Burdens When Trading Abroad

From customs declarations to inventory tracking across borders, the paperwork and compliance requirements can quickly become overwhelming for growing companies.

Temporary agreement between the Swiss Confederation (Switzerland) and the UK on services mobility

Temporary agreement documents and the exchanges of notes extending the agreement.

Decision. UK-Central America committee documents

Decisions, documents and meeting minutes from UK-Central America countries committees.

Business Secretary calls for Investment, Innovation, and Regional Prosperity

Business Secretary Peter Kyle spoke at the Regional Investment Summit in Birmingham on 21 October 2025

Doing business in China online: The most comprehensive guide to digital marketing in China

Back to News

Digital marketing in China is quickly becoming the central element of the overall business strategy for companies entering this rapidly growing market.

What makes it particularly challenging for foreign companies is the absence of familiar digital marketing tools such as Facebook, Google, YouTube etc. On the other hand, the presence of the local digital marketing and ecommerce ecosystem, which is relatively unknown outside of China, demands localized approach with new set of strategies. This book covers all aspects of developing successful digital marketing programs for China – from market research to search engine marketing to mobile and social media and other marketing channels. Chinese consumer is also becoming more sophisticated and discerning which leads to intensified competition among product makers and service providers.

Doing business in China online: The most comprehensive guide to digital marketing in China

You are not logged in!

Please login or register to ask our experts a question.

Login now or register.