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Doing business in China online: The most comprehensive guide to digital marketing in China
Digital marketing in China is quickly becoming the central element of the overall business strategy for companies entering this rapidly growing market.
What makes it particularly challenging for foreign companies is the absence of familiar digital marketing tools such as Facebook, Google, YouTube etc. On the other hand, the presence of the local digital marketing and ecommerce ecosystem, which is relatively unknown outside of China, demands localized approach with new set of strategies. This book covers all aspects of developing successful digital marketing programs for China – from market research to search engine marketing to mobile and social media and other marketing channels. Chinese consumer is also becoming more sophisticated and discerning which leads to intensified competition among product makers and service providers.