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Digipanda Launches “New Semester & Golden Week” Campaign to Target Chinese Students Population in UK
Digipanda Marketing, the London based China digital marketing agency, is to launch its “New Semester & Golden Week” campaign, aiming at helping inbound travel & tourism businesses promote towards the 150,000 Chinese students population in UK.
The campaign will be jointly run by Digipanda and UKuni, which is the largest online life service platform serving Chinese students in UK. The campaign will see promotional advertorials be distributed among around 1000 WeChat groups composed by Chinese students in UK. Interested parties will then be directed to the e-voucher on UKuni. The e-voucher will in turn direct interested parties to the online booking page of advertisers. The campaign will be run in September and early October, which will cover the beginning month of the new semester and Golden Week (01/10-07/10) when many parents may come to UK to visit their kids.
A blog article of StudentUniverse (http://www.voxburner.com/blog-source/2016/2/2/why-should-you-be-excited-about-international-students-as-customers) is quoted as saying that “On average, a UK student spends approximately £252 per week whilst studying in the UK. Comparatively, a typical Chinese student will spend over 115% more; £543 per week whilst they are studying in the UK.”
Besides, “Typically, the average Chinese student will have 3.3 visitors per year whilst they are studying in the UK. The purpose of travel is diverse and can range from parents coming to see their child off to University all the way to friends coming to visit and explore the UK with the student. When you include Tourism Alliance figures that highlight that the average Chinese visitor to the UK spends £866 per person per trip (substantially higher than the average spend of £580 per person), this equates to an average visitor spend of £2,850 per student.”
This article has indicated that Chinese students in UK are the perfect middle-man between inbound travel & tourism businesses here in UK and the general public in China, as messages can be easily shared by these students to their parents, relatives and friends alike in China. The objective of Digipanda’s “New Semester and Golden Week” campaign is to leverage the consumption power of the Chinese students in UK by precisely targeting on them to deliver advertisers’ messages.
For details of the campaign proposal, please contact us here