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Digipanda Marketing Co. Ltd, the China dedicated digital marketing agency, is to launch a new marketing campaign with Chinese students coming to UK being target audience.
Partnering with UKUNI, the only online social community that covers around 120,000 Chinese students across UK, the campaign will produce both “City Guide” and “2019 Guide for Freshman”, which will then be distributed both online and offline to Chinese students who are expected to arrive in UK in July, August and September.
The difference of “City Guide” and “2019 Guide for Freshman” is that “City Guide” will be distributed to students that will come to a particular city, say London, Manchester, etc, while the latter one will be distributed to all the students that will come to UK.
For offline distribution, both Guides will be distributed to around 2,000 students that will come to the five pre-departure briefings that will be held in Beijing, Shanghai, Guangzhou and Wuhan. For online distribution, a PDF version will be distributed via UKUNI’s WeChat public account and social community. It is expected that the circulation of both Guides will reach 70,000.
Edward Teng, Managing Director of Digipanda, says the Chinese students population is the best bridge that links up UK businesses and China market. He suggests that UK businesses could insert a discount voucher/coupon as an ad into the Guides and make the validation period to cover the Chinese Golden Week, which is from 01/10 to 07/10, when many parents may come to visit their children in UK.
Interested in joining this campaign? Please contact the Digipanda team