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Digipanda is to launch UK tour discount card for Chinese visitors
Digipanda, the London based digital marketing agency focusing on China market, is to launch a brand new UK tour discount card for Chinese visitors coming to UK.
The card, named as Panda Card, will be launched in time for Chinese New Year in February 2019. The card will be the smarter way for Chinese visitors to save money on attractions, retailers, restaurants, accommodation, transportation and other services duringtheir holiday in the UK, as it offers Chinese visitors a one stop shop for information and discounts.
The Panda Card will be sold on its own official website, WeChat public account, as well as such major OTAs as Ctrip, Lvmama and LY.com. It will be promoted on mainstream Chinese social media platforms including Weibo and WeChat. It will also be promoted on Toutiao (also known as Today’s Headline), one of China’s largest mobile platforms of content creation, aggregation and distribution underpinned by machine learning techniques. By analyzing the features of content, users and users’ interaction with content, Toutiao’s algorithm models generate a tailored feed list of content for each user.
Panda Card also provides UK inbound businesses a smarter way to market in China. By joining as a member, the UK business will have presence on the top 3 social media platforms in China: WeChat, Weibo and Toutiao. Meanwhile, more sales revenue can be expected from Panda Card holders. UK inbound businesses may join thescheme on one of four levels of membership by number of employees. There is a value added offer of three months’ free membership, when you subscribe for12 months, open toUK Inbound members and London Chamber of Commerce and Industry members only.