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Digipanda Connects Inbound Travel & Tourism Businesses with Alipay & WeChat Pay
London based digital marketing agency Digipanda Marketing, specialists in the Chinese market, has launched a new service in which it can connect inbound travel & tourism businesses with Alipay and WeChat Pay, the two most popular mobile payment solutions among Chinese visitors.
Edward Teng, Managing Director of Digipanda Marketing, said this new service would open up a broader and more effective channel for UK inbound businesses to attract Chinese visitors. He added, connecting with Alipay and WeChat pay would also help UK inbound businesses, especially entertainment and retail providers gain more businesses from Chinese students in UK, as youngsters aging from 21 to 29 are the main mobile payment users, accounting for 43%, according to an emarketer report in 2016.
To enhance the experience of UK inbound businesses in adopting Alipay and WeChat Pay, Digipanda has combined this brand new service with its “UK Discount Guide for Summer Season” campaign, which aims to deliver promotional messages from travel and tourism businesses in UK to Chinese visitors – mostly FITs – who are coming to the country during July and August.
The “UK Discount Guide for Summer Season” campaign is a joint project between Digipanda and Ctrip, China’s biggest online travel agency who owns Skyscanner. The campaign sees promotional messages from local businesses pushed via WeChat to Chinese visitors who have booked either flight tickets to the UK or hotel rooms in the UK via Ctrip.
Mr. Teng said Digipanda would offer discounted transaction fee during July to August 2018 to any inbound businesses who would adopt Alipay and/or WeChat Pay and join the “UK Discount Guide for Summer Season” campaign at the same time.