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Design competition launched for UK pavilion at Milan Expo 2015

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Design competition launched for UK pavilion at Milan Expo 2015

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Companies are invited to submit proposals for an innovative design for the UK pavilion at Milan Expo.

Creatives have the opportunity to create a unique and high impact design to represent the UK at the Milan Expo 2015. The successful party will represent the Expo theme in a way which creates the most original, inspiring and memorable visitor experience possible.

The Expo will:

  • demonstrate the theme ‘Feeding the Planet, Energy for Life’

  • address one of the key questions of our age, how do we ensure sufficient, good, healthy and sustainable food for all

A total of 20 million visitors are expected at the Expo over six months.

Christine Losecaat, Creative Director for the UK Pavilion Milan 2015, said:

We are seeking a team who can come up with a great concept which sends a powerful message of modern Britain to an international audience.

There are some incredibly exciting developments taking place in Britain’s agri-tech, life sciences and food and drink sectors, this is a fantastic opportunity to show them off to the world. We also hope the winning design will include a legacy – whether physical, experiential or virtual – which we can use for future events around the globe.

Objectives

The UK pavilion at Milan Expo aims to:

  • build on the huge success of the UK Pavilion at Shanghai Expo 2010 and the positive perceptions created by the London 2012 Olympic Games

  • reinforce the UK as an open and innovative country, engaging the world

  • advance our trade and investment objectives in key markets

  • showcase the UK’s ground-breaking research and development on food security

  • showcase the leading role played by UK business in promoting sustainable sourcing

  • showcase world-class British solutions to the challenges of a rapidly-changing world

The Expo will:

  • contribute to the international exchange of ideas that World Expos promote

  • send a powerful message of the UK as an excellent place to visit and do business

Read more gov.uk

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