Also in the news...
Essential Steps Before Launching an International Auction Business
Expanding a business internationally presents unique challenges, particularly when that business involves auctions. The global auction market continues to grow as more entrepreneurs see its potential for reaching new customers across borders. However, success in this specialised field requires careful planning and the right technological foundation.
Innovative Welsh exporter puts Britain at the forefront of global immunisation efforts
UK Export Finance supports renewable energy tech company Dulas to deliver life-saving vaccine refrigerators to over 80 countries worldwide.
British aerospace manufacturers to benefit from UK-US trade deal
British aerospace manufacturers to benefit from UK-US trade deal as further details announced
PM secures new agreement with EU to benefit British people
UK secures new agreement with the European Union to support British businesses, back British jobs, and put more money in people’s pockets.
Get your overseas professional qualifications recognised as a refugee in the UK
Guidance on how to get your professional qualifications from overseas recognised by a UK regulatory body.
Cultural clichés between the French and their EU business partners remain strong!
Marketing your products and services to an international audience can be a great opportunity to grow your company and reach new customers.
However, reaching and convincing an international audience entails understanding regional cultures, languages and behaviors. And on this aspect, Europeans definitely have room for improvement. They have a very stereotyped vision of one another, and surprisingly, a very limited knowledge of each other’s culture.
Based on the study by Olivier Clodong and Jose Manuel Lamarque in their book «Pourquoi les français sont les moins fréquentables de la planète» (ie Why the French are the most disreputable people on earth?), here is a pretty entertaining list of what French people think of their 6 most important business partners in Europe (ranking based on 2013 export figures)… and back.
The Germans
How the French see them: rigorous, hard – workers, serious, disciplined, organized, legalist, formalist
How they see the French: conceited, offhand, frivolous
The Belgians
How the French see them: friendly, francophile, divided, pro-European, warm, French-fry eaters
How they see the French: messy, inefficient, self-satisfied
The Italians
How the French see them: glib talkers, pleasure seekers, friendly, family-oriented, bon vivant, womanizers, smooth-talkers, machos, lady killers
How they see the French: snobs, arrogant
The British
How the French see them: insular, conceited, monarchist, anti – European, snob, independent, conservative, pragmatic
How they see the French: chauvinistic, intransigent, cared for by the state, no sense of humor
The Spaniards
How the French see them: revellers, warm, traditional, modern, regionalist, noisy, religious, bon vivant
How they see the French: cold, distant, impolite, conceited
The Dutch
How the French see them: ecologists, laxist, open, progressive, libertarian, tall
How they see the French: restless, talkative, not serious
As a French national, I must say the image Europeans have of my countrymen is quite unappealing. I admit some of these clichés may have a base, yet, there is room for hope : at least the survey didn’t come up with “French people stink”, “French people are lazy”… or worse, “French women don’t shave !” All in all, France remains the world’s most visited country and is the fifth largest economy in the world by GDP, attracting numerous foreign investor. So this has to be the proof that foreign professionals are curious enough to go past these cliches and make their own opinions.
Being curious and adventurous is a big step in understanding your foreign clients : go visit the country, taste local specialties, speak with clients and distributors… Show your interest and you’ll get their attention. And don’t hesitate to get help and advice from professionals locally (distributors, communication agency), that will help you steer your strategy on this new market.
Article supplied by My French Communication Agency