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Britain's road to recovery lies in overseas trade

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Britain's road to recovery lies in overseas trade

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Every little helps – it's the slogan that took Tesco to the world, and also one of the key lessons I learned in all my years at the company.

Brands matter, and promotion matters. To be a success on the global stage, you need to commit to the major promotional push, and sell your brand and products with pride and certainty.

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