NewsCase StudiesEvents

ATP And FedEx Renew Sponsorship

Also in the news...

Trade with the UK as a business based in the EU

If you run an EU-based business, check what your business needs to know to continue trading with the UK.

Safety and security requirements on imports and exports

Find out about new safety and security declarations that will apply from 1 October 2021 on goods leaving Great Britain (England, Scotland and Wales).

How to open a company in the USA while maintaining residence in Italy

It is one of the best ways for the Italian citizen to manage their business. This corporate vehicle allows access to multiple advantages of an advanced jurisdiction such as the US and also manages to maintain a low tax rate with very manageable levels of accounting and bureaucracy.

UK-ASEAN Joint declaration

Joint Ministerial Declaration on Future Economic Cooperation between the Association of Southeast Asian Nations (ASEAN) and the United Kingdom of Great Britain and Northern Ireland (UK).

DUBAI EXPO STARTS NEXT MONTH - AND IT'S NOT TOO LATE TO JOIN!

These are exciting times for Dubai and the UAE. With the entire business world’s attention soon to turn to the Emirates with the delayed Expo 2020 kicking off in October (and continuing all the way through to the end of March next year) it’s never been a better time to be a UAE business owner

ATP And FedEx Renew Sponsorship

Back to News

LONDON - The ATP and FedEx Corp. (NYSE: FDX) announce the continuation of the shipping giant’s sponsorship as a global Platinum Partner of the ATP World Tour.

Under the agreement, FedEx maintains an international sponsorship programme for 17 tournaments across 13 countries, including the season-ending Barclays ATP World Tour Finals.

In 2013, the FedEx sponsored tournaments delivered record global exposure, reaching a dedicated TV audience of 485 million viewers, as well as 2 million spectators on-site.

FedEx and ATP have also collaborated to develop the FedEx ATP Performance Zone, an innovative digital media product on ATPWorldTour.com, enabling fans and media to compare the greatest players of the game across all eras and surfaces against their rivals, as well as delivering fans further insight into the sport’s top athletes through the ATP player profile vignettes.

“FedEx has been a terrific sponsor of the ATP World Tour since 2010 and we’re delighted to continue our relationship,” said Laurent Delanney, ATP Commercial Director. “An association with an industry leader like FedEx reflects the strength and widespread appeal of our worldwide Tour. FedEx also provides valuable support to our organisation and our members in handling various logistical matters inherent to the global nature of our year-long Tour."

“The ATP World Tour has been an effective way for FedEx to engage in the community and connect with our customers on a global level,” said Raj Subramaniam, executive vice president of Marketing and Communications at FedEx Services. “As a sponsor of the Tour, we are delighted to participate in the excitement and passion of tournament tennis.”

The FedEx renewal represents the ATP’s ninth sponsorship agreement in the last two years, a period of sustained commercial success for the ATP.

“ATP commercial revenues have increased 200% since 2009 when a number of structural changes were made to the Tour,” said Delanney. “The continued growth of our fan base, with TV viewership of the ATP World Tour up more than 75% since 2008 is a testament to the generations of iconic athletes who have transcended our sport, as well as the strength of our global platform of tournaments.”

FedEx Express

You are not logged in!

Please login or register to ask our experts a question.

Login now or register.