B2B International

B2B International – Global Market Research

B2B International is a global market research agency that specialises in b2b markets. With offices across the world and experience of helping companies in every industry sector and country imaginable, we are well placed to help you expand your business overseas.

Why might I need help?

If you are considering overseas expansion, you have clearly been doing something right! But a note of caution: some of the largest companies in the world have struggled or failed to take their successful products/services to new markets. Sometimes it’s through underestimating such factors as legal, linguistic and cultural barriers, but often it’s a fundamental – and inexcusable – failure to find out whether there’s actually a gap in the market for their product/service, or whether/how any existing offering need be adapted for this new target market.

So, why market research?

You may know your current market like the back of your hand but you cannot and should not assume that the same things will hold true in other countries. Without proper research, you can never truly understand the commercial landscape of your target overseas market, and trying to enter this market without first gaining the necessary understanding is simply not worth the risk.

Market research is vital for knowing what you are letting yourself in for. It will give you direction. It will enable you to take the next steps with confidence – even if it transpires that the next step should be to take no step at all! After all, the outlay for reliable, actionable market research pales into insignificance when compared to the costs of making a wrong decision.

Why B2B International?

Of course, we would advocate the need for market research because it is what we do. And, as we’ve already mentioned, we’ve conducted research across probably every country and every industry you could name – including for many of the world’s leading multinationals.

But we can also back up what we say. Not just with case studies of how we’ve helped others to succeed, but because we ourselves are living proof that global expansion can lead to success. From ‘humble beginnings’ as a family-run market research business in England’s north-west, we have grown to become one of the world’s leading and most trusted market research partners. This is thanks in no small part to our global expansion programme, which now sees B2B International offices not just in Manchester, but also in London, Beijing and Shanghai (Asia-Pacific), New York and Chicago (US), as well as Dusseldorf (Germany).