NewsCase StudiesEvents

China: Event Organisation Case Study

Also in the news...

Frequently asked questions on doing business with Iran

What does the nuclear deal agreed on 14 July 2015 mean for business?

Single EU VAT Return: Is The Endgame Really Near?

VAT payers around the world have been longing for an easier way to get cross-border reporting done, and they may be in luck. Maybe.

Who Has To File, What To Declare, When And How.

FAQ’s SECTIONS • Who Has To File, What To Declare, When And How. • Category 1 Assets - Properties And Rights Over • Properties Owned Outside Spain. • Category 2 Assets - Bank Accounts Outside Spain. • Category 3 Assets - Investments • Other

Spain's Newly Introduced Exit Tax And How It Affects Those Moving Away

Spain is one of a number of countries that charge tax on unrealised capital gains when their tax residents leave the country, and it has had a new law in place since January 1, 2015.

Tax Reform Coming To Costa Rica?

Costa Rica is currently considering reform to its income tax and Value Added Tax (VAT) legislation which could see VAT rise to 15%.

China: Event Organisation Case Study

Back to News

London Metal Exchange (LME) sought to increase understanding of its services within the financial and regulatory community.

Case Study supplied by our China business expert, Yintong  Betser.

Challenge:

Business interest in China is rapidly increasing. A population of 1.3bn and a 9% annual increase in GDP has assured that British businesses are drawn to this emerging market. London Metal Exchange (LME) sought to increase understanding of its services within the financial and regulatory community. As a result, an educational seminar with a subsequent press conference was planned, and LME requested that Active work on the project.

Event promotion:

At this time there was no formalised database of brokers in China, which made locating the relevant audience a difficult task. To ensure that our data source was both accurate and comprehensive, Actives local colleagues adopted various channels to conduct primary and secondary research; direct marketing was also employed.Through its guanxi (networks), Active also secured a prime advertising space in the most prominent industry newspaper and journalists from every major newspaper were expected to attend the press conference.

Facilitation:

Prior to and during the event, Active set up a temporary office with telephone, fax lines and other office equipment installed exclusively to ensure the smooth running of the occasion. Active arranged for the events promotional literature to be translated at a high standard and printed locally to reduce costs. The venue and hospitality for the conference were carefully chosen by Active staff to meet the LMEs high standard and specification.

Result:

An impressively substantial assembly attended the event, and it received excellent press coverage. Most importantly, London Metal Exchange received encouraging feedback and an overwhelming response.

Testimonial:

Your hard work helped to make the event happen and to be successful - thank you so very much for all your ideas, help and effort: it is very much appreciated.

Anna Campopiano, Director of Corporate Affairs

 

You are not logged in!

Please login or register to ask our experts a question.

Login now or register.