NewsCase StudiesEvents

China: Event Organisation Case Study

Also in the news...

What Is The Cost Of Registering A Business In Ghana + Other Fees?

How much does it cost to register a business in Ghana and what other statutory charges are there in maintaining a company’s books?

Technologies And Innovations: The Rise Of The Digital Ghana

From digital banking to e-commerce, technological innovations have changed the landscape of livelihood and how business is done in Africa.

Is It Still Viable To Invest In Commercial Office Properties In Accra?

The Africa rising story will not be complete without the evolution and contribution of real estate on the continent. From Tunis to Cape Town, Dakar to Nairobi, the skylines are changing and demand for high-grade real estate is on the rise largely due to increase in economic activities and growing middle class.

What Is The Cost Of Immigration Services In Ghana?

The Ghana Immigration Service (GIS) is the principal source for all immigration services in Ghana in accordance with the Immigration law. GIS provides various services including visa on arrival, work permit, residence permit, visa extension, cancellation of residence permits and transit visa, among many other services.

How To Obtain A Visa On Arrival To Ghana

How can you obtain an entry visa or visa on arrival to Ghana? An entry visa issued by Ghana Immigration Service is a permit issued to foreigners who wish to enter or transit through Ghana’s territory. Emergency Entry Visa is issued upon arrival and is usually valid between 14 to 30 days.

China: Event Organisation Case Study

Back to News

London Metal Exchange (LME) sought to increase understanding of its services within the financial and regulatory community.

Case Study supplied by our China business expert, Yintong  Betser.


Business interest in China is rapidly increasing. A population of 1.3bn and a 9% annual increase in GDP has assured that British businesses are drawn to this emerging market. London Metal Exchange (LME) sought to increase understanding of its services within the financial and regulatory community. As a result, an educational seminar with a subsequent press conference was planned, and LME requested that Active work on the project.

Event promotion:

At this time there was no formalised database of brokers in China, which made locating the relevant audience a difficult task. To ensure that our data source was both accurate and comprehensive, Actives local colleagues adopted various channels to conduct primary and secondary research; direct marketing was also employed.Through its guanxi (networks), Active also secured a prime advertising space in the most prominent industry newspaper and journalists from every major newspaper were expected to attend the press conference.


Prior to and during the event, Active set up a temporary office with telephone, fax lines and other office equipment installed exclusively to ensure the smooth running of the occasion. Active arranged for the events promotional literature to be translated at a high standard and printed locally to reduce costs. The venue and hospitality for the conference were carefully chosen by Active staff to meet the LMEs high standard and specification.


An impressively substantial assembly attended the event, and it received excellent press coverage. Most importantly, London Metal Exchange received encouraging feedback and an overwhelming response.


Your hard work helped to make the event happen and to be successful - thank you so very much for all your ideas, help and effort: it is very much appreciated.

Anna Campopiano, Director of Corporate Affairs


You are not logged in!

Please login or register to ask our experts a question.

Login now or register.