NewsCase StudiesEvents

China: Event Organisation Case Study

Also in the news...

AFEX Market Watch 26th July 2016

Tuesday Jul 26th 09:30 GBP BBA Mortgage approvals 15:00 USD Conference Board Consumer Confidence

New online visa application service launched in Madagascar

A new online visa application service has been launched for customers in Madagascar applying for a visa to visit the United Kingdom.

Are you seeking to invest in, trade with, or expand your business in Indonesia?

Perhaps you are even considering starting up a new venture in Indonesia or further afield in South East Asia?

UK to open 3 new government offices across the US

International Trade Secretary Rt Hon Liam Fox MP announces plans to open 3 new offices in the United States.

UK Minister for International Trade to visit Thailand

Mark Garnier, newly appointed Minister at the Department for International Trade, will visit Thailand from 27 to 29 July.

China: Event Organisation Case Study

Back to News

London Metal Exchange (LME) sought to increase understanding of its services within the financial and regulatory community.

Case Study supplied by our China business expert, Yintong  Betser.

Challenge:

Business interest in China is rapidly increasing. A population of 1.3bn and a 9% annual increase in GDP has assured that British businesses are drawn to this emerging market. London Metal Exchange (LME) sought to increase understanding of its services within the financial and regulatory community. As a result, an educational seminar with a subsequent press conference was planned, and LME requested that Active work on the project.

Event promotion:

At this time there was no formalised database of brokers in China, which made locating the relevant audience a difficult task. To ensure that our data source was both accurate and comprehensive, Actives local colleagues adopted various channels to conduct primary and secondary research; direct marketing was also employed.Through its guanxi (networks), Active also secured a prime advertising space in the most prominent industry newspaper and journalists from every major newspaper were expected to attend the press conference.

Facilitation:

Prior to and during the event, Active set up a temporary office with telephone, fax lines and other office equipment installed exclusively to ensure the smooth running of the occasion. Active arranged for the events promotional literature to be translated at a high standard and printed locally to reduce costs. The venue and hospitality for the conference were carefully chosen by Active staff to meet the LMEs high standard and specification.

Result:

An impressively substantial assembly attended the event, and it received excellent press coverage. Most importantly, London Metal Exchange received encouraging feedback and an overwhelming response.

Testimonial:

Your hard work helped to make the event happen and to be successful - thank you so very much for all your ideas, help and effort: it is very much appreciated.

Anna Campopiano, Director of Corporate Affairs

 

You are not logged in!

Please login or register to ask our experts a question.

Login now or register.