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Relocation Argentina

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Knowing the culture and language of Argentina is, if I'm honest, vital to success. Don't delude yourself with visions of grandeur and success, because if you don't know the culture, you don't know your market. And if you don't know your market, you don't know your opportunities.

By Harry Parker

I started a marketing business in Argentina a few years ago. I think that starting a company begins with a great concept and good planning. After plenty of research and strategising, I came to the conclusion that Argentina was right for me. You should definitely do the same. Find your market and check to see whether you're setting up there for the right reasons, not just some whim or unviable dream.

But what's the difference between starting a business there rather than the UK or some other country? You certainly need a grasp of the culture and language, because, ultimately, that affects your business plan, sales, marketing, management, accounting, finance, legalities, execution...the list is endless!

Knowing the culture and language of Argentina is, if I'm honest, vital to success. Don't delude yourself with visions of grandeur and success, because if you don't know the culture, you don't know your market. And if you don't know your market, you don't know your opportunities.

Argentina, for instance, is far less organised, and has a very un-western, laid-back approach to business. It reflects the Argentinean culture. You can't viably run a business as you would in the UK or the rest of Europe. You will drown in misinterpretation. Acclimatisation is therefore imperative.

Also, the importance of knowing the language on a deft level cannot be overstated. Even government officials tend not to have a good grasp of the English language, which says a lot for the rest of the country. Paperwork invariably comes in a non-translated format, and employing translators or bilingual lawyers can be unnecessarily costly.

As for the lifestyle, it's all a rather mixed affair coming from the West. Cuisine, drink and culture is certainly more intriguing and celebrated than in the UK. It's nice to see passion for once. There are lovely neighbourhoods, parks, architecture, and the moderate climate is just perfect to adapt to.

As for the negativities, economic andpolitical volatility can be worrying. There is a low-level of faith and trust in business too, unlike in the West. Although they are few, the negatives are important, and have the possibility to get worse. But they can also get better.

My advice to anyone is to come with an open mind. It will be a mixed bag of fascination, excitement, frustration and trepidation. The only thing you have complete control over is your attitude, so use it to your advantage. Do your homework on Argentina, and all should be fine.

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