Saudi Arabia
Marketing a Business in Saudi Arabia
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Marketing a Business in Saudi Arabia
The international transition of a business is more than just costs and procedures. It's more cultural acclimatisation than calculatory acumen. It's making sure your product or service fits the inclinations and idiosyncrasies of a nation; finding a way to culturalise your business in order to reap the same results your business has achieved domestically. This is accomplished through one simple step: effective marketing.
Marketing your business on indigenous soil is an art-form in itself; attempting to do it overseas is nigh-on miraculous. Countries may be becoming more heterogeneous, but the foundations of a culture rarely budge for anything: their sensitivities, traditions, humour, discourses, protocols are essentially unchanging and stubbornly unaccommodating. Therefore, the identity of your product or service needs to seamlessly fashion itself upon a nation, not the other way around, shoehorned in, hoping for the best.
Advertising and Sales promotions in Saudi Arabia
Saudi Arabia has recently removed its ban on television advertising. It is now possible to use all of the available advertising avenues including newspapers, trade magazines, billboard advertising, trade promotion events and TV to market products when expanding a business.
With televised advertising, the commercials are broadcast on the two channels. All adverts are stringently checked to conform with Islamic moral and religious standards and broadcasts cover the country. Saudi companies tend to pay less than foreign businesses for television advertising. Foreign satellite channels are also available in the country.
Printed media can be found in both English and Arabic, with a multitude of magazines and newspapers offering a wide variety of rates for advertising.
Trade Fairs are also a popular promotional activity, with most events taking place between June and September. It is recommended that you employ the services of a knowledgeable local agent if you decide to pursue this route.
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