NewsCase StudiesEvents

Marketing a Business in Isle of Man

Isle of Man

Marketing a Business in Isle of Man

Recent forum posts


  1. Indian citizen willing to set up a food business in NZ..

    Hi thereI am an Indian citizen who wishes to set up food business in NZ (Auckland or Wellington) Can someone advise how do we go about??Quick Questions:- Is it possible for Indian citizens to set up business in NZ?- If yes, how do we go about?Suggestions/Advise if highly appreciatedCheersG

    Total Posts: 1 Last post by ongautam

  2. Starting a Business in Greece

    Hi, I would like a hint on what do I need in order to start up a business in Greece! I am US citizen, I have a MA in Psychology. What would I need in order to open a practice or open a kindergarten for people who want their kids to learn English?

    Total Posts: 4 Last post by Angeliki

Marketing a Business on the Isle of Man

Preparing to set up a business to the Isle of Man is more than just costs and procedures. It's more cultural acclimatisation than calculatory acumen. It's making sure your product or service fits the inclinations and idiosyncrasies of a nation; finding a way to culturalise your business in order to reap the same results your business has achieved domestically. This is accomplished through one simple step: effective marketing.

Marketing your business on indigenous soil is an art-form in itself; attempting to do it on the Isle of Man is nigh-on miraculous. Countries may be becoming more heterogeneous, but the foundations of a culture rarely budge for anything: their sensitivities, traditions, humour, discourses, protocols are essentially unchanging and stubbornly unaccommodating. Therefore, the identity of your product or service needs to seamlessly fashion itself upon a nation, not the other way around, shoehorned in, hoping for the best.


Advertising and Sales promotions on the Isle of Man

If you are starting your business to the Isle of Man, in terms of media, it is very similar to the UK. The island does however have three local radio station; Manx Radio, Energy FM and 3 FM. The Isle of Man also has three newspapers; The Isle of Man Courier, The Isle of Man Examiner and the Manx independent. They are all owned by Isle of Man Newspapers

Cultural Sensitivity

Cultural sensitivity and understanding of protocol is paramount to effective marketing. The intricacies of a nation its beliefs, even its superstitions can make or break your business. Know the market; immerse yourself in it. Never assume your marketing strategy will be transplantable to a foreign country. There is only a slim chance language will translate well. Anglophonic countries may be susceptible, but if your product or service plays on a quintessentially British characteristic or joke the chances are, it will not be well received.

As for other countries, don't bank on using the same strap-lines or gimmicks. Unless they are perfectly transitional, your product or service could suffer especially if it relies on humour.

Unless you are certain your product or service can sell itself on indigenous merits, it is probably wise to revise its selling-points for a foreign market. As always, however, only your own fastidious research can conclude this.


Click here to Ask an Expert about Marketing a Business in Isle of Man

Organisations that can assist with Marketing a Business

  • > GoDaddy

    As the world's #1 domain registrar, GoDaddy makes it simple for you to get on the Web and successfully accomplish your goals.

    More Details Visit Website

You are not logged in!

Please login or register to ask our experts a question.

Login now or register.